How to optimize the website best?: The rapid development of science and technology has driven the development of the Internet industry. Therefore, the Internet has penetrated into every corner of people’s lives. Many enterprises have their own websites, promote the brand image and products of your company through the website. So how to optimize the website in the process of building the website? Let’s introduce some skills. I. Simplify the directory structure no matter what kind of website is built, the directory structure of the website must be handled well. At present, static processing technology is basically adopted in website construction, which can increase the friendliness of websites. And for general websites, it is better not to have more than three layers of directories, because too many directories will make people feel more jumbled. And add page numbers or numbers to each page of the Directory. It is better not to use plug-ins in both Chinese and English, which will bring a lot of trouble to people in the process of reading. Second, ensure the stability of the website space if the website has not been used for a long time or has not been updated for a long time, then the website must be tested before use, if the test result is that each part of the website runs slowly, it is better to replace the space used. Third, the content of the website is innovative. The content of the website can determine whether the website you create can be included. Therefore, for the newly developed website, we must ensure the originality of the website content and do not copy it, do not copy either. Moreover, the content of the website must be novel so as to attract more readers. And for new websites, there is usually a two-month inspection period, so in order to ensure that the newly created website can pass the review and run smoothly, in the early stage of website creation, we must ensure that all aspects of work can be implemented. IV. Regularly updating websites Internet websites requires later operation and maintenance, and the frequency of website updates must be unified, so that websites can be regularly updated, it can also adapt to the update process and frequency, so that the website update will be more effective. Website optimization is a very important thing, and it is not achieved overnight, so it takes a long time to stick to it. Therefore, we must maintain good patience in the process of website update. How to optimize websites is a relatively extensive problem. Website optimization is generally divided into two aspects: on-site optimization and off-site optimization. In order to better understand, the following is a general introduction. You can privately trust me or pay attention to my subsequent articles. On-Site Optimization (all for sales conversion) on-site optimization refers to optimization on the basis of existing websites. It includes keyword layout, architecture layout, and content update. General professional website builders will consider these aspects. I. Keyword layout: it is equivalent to website positioning, telling customers and search engines what website is and what is the core business. This is very important. The content and optimization direction of the website should focus on these. Generally reflected in the website title, one sentence summarizes the core positioning of the website for example: Yufei Shengda website title is: professional laboratory planning, design, decoration and construction company; in a simple sentence, it summarizes what the website does while laying out the core keywords of the website, such as laboratory decoration, laboratory design, laboratory construction, etc. All operations on the website behind should also be optimized with this sentence. II. Architecture layout: architecture is a subdivision of website Positioning. We cannot introduce all the businesses to customers together, so we need to subdivide our businesses, design a separate page (commonly known as landing page) for each business. Meet customer needs of different businesses. As for how to lay out a reasonable architecture, this is a technical activity. From the perspective of customers, we should understand the real needs of customers, meet the needs of customers, and give customers the information they want to see. 3. Content update content update can be understood as value output. High-quality articles are updated every day to increase the collection and weight of websites so as to improve the overall quality of websites and achieve the effect of keyword ranking. Off-Site Optimization (all for drainage and potential) if we compare the website to the small trees we planted and wait for the results, then off-site optimization is equivalent to the accelerated results of watering and fertilization, off-site optimization is to speed up the growth of websites. Generally, there are many ways to optimize outside the station, which can be said to be various. Generally, the following are widely used: Q & A know in fact, in my opinion, bidding promotion and information flow are all part of off-site optimization. If you elaborate, you can probably write a book, which will not be described in detail here. The ideas and methods of optimizing the new website mainly include the following points: 1. The purpose of analyzing and optimizing the website is to increase the exposure rate of the website and increase the weight of the whole website, then it is easier for users to search for your website through search engines, thus bringing considerable traffic. Based on this, we can begin to plan the optimization scheme of the website. 2. It is clear what the website ranking is related to. In fact, there are many factors that affect the website ranking, but the key points are the four factors: the website external chain (keyword ranking), website traffic, website content and Baidu algorithm, to do these four aspects well, website ranking should not be a problem. 3. Website keyword setting method to layout website keywords with core products and profit model. First, sort out the keywords of the core products and profit model, and lay out the keywords on the website in a tree, so that the keywords of each page are connected, which is beneficial for search engines to capture. Or write keywords for the core products on this page, core keywords + modifiers + modifiers + Company Names 4. How does the website have traffic? There are two main sources of website traffic: search engines and direct input. To increase website traffic, you must start from these two aspects. Search engines include Baidu, Google, Bing, 360, Sogou and so on. Baidu has the largest proportion in China and Google is the largest proportion in foreign search engines, so it is necessary to figure out what traffic is needed. The domestic ones are Baidu and 360, while the foreign ones are Google. Improving search engine traffic is nothing more than a method to improve website keyword ranking and website exposure. Only in this way can users know and use websites. The direct input of website traffic is generally created by the user, click the bookmark directly to enter the website, so be sure to do a good job of website content, improve user adhesion. Hello, in the question “website optimization” refers to the website optimization itself? Or keyword optimization? I will answer according to the first situation. After a website is built, it needs to be optimized in all aspects, such as Magic Lantern Images, article images, product images, page images, and page footer images. Select the image type based on the image content. Some images are suitable for jpg and some images are suitable for png format. The image size should not be too large or too small. The container image to be suitable for page display needs to be optimized by saving the web format, which can greatly reduce the image size while ensuring the image quality. We recommend that you select a host or server of a large brand with a larger bandwidth, which can improve page access speed. Add cdn as needed. The access speed can be improved in all directions. If you like it, I will continue to write.
