[seo optimization work content]] When I came to seo from unknown fields, I felt that the search engine was extremely magical. I have been in contact with seo for a long time and have the necessary work content every day. A large number of seo practitioners have the same daily work content, the main work is to check the ranking of website keywords, website collection, organization content, distribution of external links, analysis of competitor data and seo practices through corresponding tools. seo work is tasteless, but it is also challenging. What does seo mainly do? The basic goal of seo is to make keywords as high and stable as possible by optimizing the site inside and outside. In order to achieve seo marketing effect, we need to do some basic work every day. What are the main things? Now there are more and more people engaged in SEO, but many SEO practitioners don’t know what they need to do every day, but they don’t see any effect from getting up early to busy at night. In fact, there are many elements involved in SEO optimization of websites. What do you think blindly and aimlessly can’t play any optimization role or even counter-effect, so what do SEO personnel need to do every day? 1. Optimize the health status of the Control website. Turn on the computer in the morning, use SEO tools to check the snapshot, collection, external chain changes and keyword ranking changes of the day, and cut the picture once a day. After forming habits, by comparing daily screenshots, you can find problems through some minor changes. For example, why is the snapshot not updated? Why did Baidu only include 3 fake original articles after sending 5 articles? Why did the external chain increase yesterday and decrease today? Which keyword ranking has dropped again and what causes it? Through these reasons, you can probably know the reason after recalling the work done a few days ago, so that the website will not be suddenly downgraded by K. If you are ill, you will throw a doctor randomly. Summarize and analyze more, over time, you can probably touch Baidu’s temper, at least you won’t make a big taboo. 2. Observe the friendship links. The second step is to check the friendship link, check the friend chain, and prevent the involvement. Add and adjust friendship links. By checking the situation of friendship links every day, you can know the general status of the website operation of the linking party and delete the link whose homepage is not the first in time, adjust slow snapshot updates and excessive links. If you exchange friendship links every day, you can gradually adjust irrelevant and low-weight friendship links when the website friendship links increase steadily. These all depend on the situation. It is recommended that the number of new station control friends chain be around 30, and it is best to add one friend chain in two days. 3. Analyze the main seo traffic sources of the website. To do promotion and marketing, you must understand where your target group is? By viewing the traffic source and the conversion rate of the on-site traffic, you can probably know your user group and appropriate marketing methods. You can determine which words can bring traffic based on the ranking of keywords, and you can find out which long tail words can be reinforced and expanded through the traffic brought by long tail words. Even sometimes you will be surprised to find that a friendship link can sometimes bring you more than a dozen IP addresses, which are very important clues for your future promotion strategy. 4. The articles in the station are updated every day. Because the whole structure of the website has been adjusted in the early stage, the website optimization personnel mainly do to add website content. In this link, the first thing SEO personnel should do is to start to build a keyword library (precise keywords, long tail keywords, short sentence keywords, etc.). The content in the website is the foundation of the website. We should pay attention to stepping up the construction of our website content. The focus of optimization needs to be placed on the website. Daily updates of articles in the website must be maintained (regularly and quantitatively updated content), according to different industries and needs, 2-5 original articles need to be made every day. These articles need to be formulated according to users’ needs, collected or pseudo-original industry news, materials, technical articles, etc. As for the title of the article, in addition to the keyword library established according to SEO requirements, you can also find some related long tail keywords to expand and write articles in Baidu. For the source of writing articles, you can also obtain them from relevant SEO forums and so on. You need to have strong writing and combination skills. As we all know, the importance of original articles to a website, only most of the articles in the website are original, the effect of the website will be more stable. 5. Off-site optimization. In the daily work of SEO, the off-site optimization here mainly refers to the off-site work. In short, there are the following points: (1) monitoring of external chain A large part of the external chain is for the promotion and drainage function, monitoring the traffic obtained by the external chain and the time period and source of survival, which is more conducive to our future release of the external chain scheme. (2) update of external chain The continuous and stable release of the external chain makes necessary updates to the external chain with a long release time, which is conducive to the longer survival time of the external chain. (3) expand external channel resources Constantly expand new external chain channels. Many external chains are manually killed due to administrator deletion or server release problems. A single external chain channel will cause the number of external chains to plummet, it is very necessary to continuously expand new external chain channels. (4) focus on adding external links of authoritative websites There are not many external links, but in essence, it is not that the external links you publish on all websites are very beneficial to your website. The external links should be carried out by the old sites with heavy choices, these old stations are authoritative in the eyes of search engines. Therefore, the appearance of the external chain of your website on authoritative websites is a very weighted and quality external chain. (5) try to avoid making garbage outside the chain So, what kind of outer chain is the garbage outer chain? Junk links refer to links that have no quality or value. For example, there is no text content in a theme post, and all the content is a large number of links and a large number of anchor text, the links in such posts belong to junk links. There is also an external link in the content that is completely irrelevant to the content of the theme post, which means that your reply has no quality and value, it’s all for making links to reply. For example, your reply is some words such as “good, top up, passing by”, which can be regarded as junk outside the chain, so, make a signature link for the Forum Reply. You must carefully reply to the theme post. Don’t just type a word of irrigation reply. In addition, the external links in the advertisements sent by the Forum on the registration machine are also junk external links. In order to quickly increase the external links, some friends use posts to post a large number of posts in groups, it is incorrect to make a large amount of garbage outside the chain. The outside chain of our website should be built in a quality and valuable article, after the search engine is included, it thinks that this is a valuable article, so the links contained in the article can naturally be weighted. (6) long-term stability of external chain work. To do off-site SEO work on websites, remember not to “fish in three days and get online in two days”. If you want your website to keep a steady rise, the construction of off-site links must be carried out stably for a long time. 6. Monitoring of website data Data is the soul of a website, an important basis for website operation, and an important window for understanding search engines and user behaviors. As a website SEO Optimizer, we must do a good job in monitoring website data. (1) View website logs You can see a lot of content by looking at the log, such as 404 submission, viewing the spider crawling cycle for publishing articles, etc. (2) traffic monitoring By viewing the source of traffic and the conversion rate of traffic in the site, you can probably know the user group and appropriate marketing methods, and you can judge which words can bring traffic based on the ranking of keywords, you can find out which long tail words can be reinforced and expanded through the traffic situation brought by long tail words, and find out the causes of traffic changes through traffic monitoring so as to cope with and adjust. (3) monitoring of keyword ranking Through SEO tools to monitor the ranking changes of keywords on the website, find out the reasons for the ranking changes of keywords, and properly adjust the SEO optimization work according to the analysis results of the reasons. (4) regular backup According to the size of the website, the regular backup time varies. At the same time, the website security problem needs to be monitored regularly. Some website security tools can be used for monitoring. (5) industry data analysis Do a good job in analyzing data reports, including hot topics in the industry, competitors, etc., to facilitate the expansion of new industry keywords and marketing methods. In general, SEO is divided into two objects to deal with: one is for people to see (to artists and editors); The other is for machines (you must do it yourself). Decompose SEO into two events (temporarily called events) to require: one is brand SEO; The other is website ranking SEO. If you can combine these, then the ranking and traffic of the website will not be a problem!
