Which product promotion website is better? Where is the publicity effective?:
It depends on what kind of products you are. Different products have different target customers and different website channels.
1. Traditional industry products.
For example, mechanical equipment, chemical products and other particularly traditional manufacturing products.
The general profit model is to look for agent wholesalers or B- end customers who buy in batches.
The promotion of such products is generally the promotion of search websites, such as Baidu Bidding, procurement promotion, and natural ranking promotion of websites.
Including the application of SEM and SEO skills.
This requires enterprises to have professional website promotion personnel to carry out specific management. Don’t believe that network companies can completely handle these things. Although they are very professional, but there are too many details that they cannot grasp.
Customers’ needs are often diversified, and data sometimes deceive our eyes and make wrong judgments.
2. FMCG industry.
Generally, there are two situations. One is to do terminal retail, so there are too many websites that can be promoted in this aspect. Taobao, Tmall, and Jingdong c-end e-commerce platform websites are all available.
In addition, WeChat marketing, we Media Marketing (today’s headlines, Sina Weibo, Tencent Penguin, etc.), short video marketing (TikTok, Kuaishou, etc.).
There are too many retail websites, and enterprises need to promote them selectively according to their products and target customers.
However, the current cost of promoting customers is relatively high, and it must be well planned. It is best to configure an internal professional Internet marketing team and find a more professional marketing person for such platforms, make an overall plan.
There is another situation in the consumer goods industry, not retail, manufacturers, large trading companies, they do wholesale.
The target customers of wholesale can be online shop owners, offline physical shop owners, etc. In addition to the first commonly used platform website promotion, it is better to build a self-built platform website to attract customers to their own platforms.
Because in the future era of content marketing, knowledge marketing and data marketing, only these can attract effective customers and add more new customers.
3. Local service Services.
Such as housekeeping, nanny, etc.
In addition to short video marketing and WeChat marketing, it is also OK to have a classified website market and 58 cities.
There are many channels for drainage. Ordinary ones can be obtained through external promotions such as forums, blogs, Q & A, and friends chains. At the same time, we can also use some VK-platform, carry out traffic introduction in various fields and industries.
On this issue, we have counted that the traffic that the platform of yipinweike can introduce to entrepreneurs is relatively considerable. It is a big platform itself, plus their newly launched advertising system: Easy push Baiying, it is very good to get high traffic for large families at low cost! At present, there are many methods and approaches for network promotion, and those methods are the most effective and suitable for yourself.
Often the operation method is different, and the writing quality of soft text will be different.
For example, quick. Easy. Push is a professional promotion, which has a good reputation in the industry. There have been hundreds of brands cooperating to promote several common methods below: 1. Search engine promotion.
It should be said that the promotion of search engines is the most important method in the current network promotion, especially for the development of enterprise network marketing.
Second, B2B platform promotion B2B platform is another important network promotion way for enterprises besides search engine promotion.
Third, B2C platform promotion and so on first, channel.
That is to say, design the channel sales model and let the channel help you promote the sales.
Second, offline direct sales.
Including opening stores and door-to-door sales.
Third, online direct sales.
Including Taobao and other e-commerce platform direct sales, website direct sales, WeChat direct sales, Weibo direct sales, etc.
How to promote products suitable for individuals? (1) create a personal IP address.
Give yourself a positioning label, and then promote the product through your trust endorsement, and do a good job in product correlation conversion rate.
(2) Do website SEO.
Personally make a marketing website, and then post everywhere every day, sending soft articles to promote this website.
(3) We Media.
Register self-media accounts such as headline numbers, Weibo, WeChat, etc., send relevant content to attract fans according to the positioning group, and then bring the goods.
(4) personal door-to-door offline channels, now offline channels are very accurate and traffic is relatively cheap.
For everyone who works hard for his future, although it is difficult to promote products, he can learn a lot of knowledge and exercise his talents in many aspects.
How to promote a product? The editor will share his experience from practice for reference by friends.
1: Set the product to a good grade.
Is your product high-end? Mid-range? Or low-grade? How about the quality? You must know in your heart and set a good position. 2: Keep in mind the characteristics of the product.
What are the characteristics of the products you want to promote? What are the advantages? What are the disadvantages? Before going for promotion, you should also know it clearly.
3: do a good job in market research.
What is the consumer’s heart of consumption? What kind of products do consumers need? Does your products conform to consumers’ hearts? 4: insist on selling with credit.
In the process of promotion, adhere to the reputation first, be honest and polite, and impress consumers with their sincere attitude.
5: set prices that are acceptable to the public.
In terms of price setting, we should not only conform to the market rules, but also seriously consider that it is easy for the public to accept, so as to promote more smoothly 6: combine sales in various ways.
In order to promote the products, both physical store sales and e-commerce sales can be implemented.
No matter which way to sell, we must adhere to the principle of customer first and do a good job in service.